FinTech UI/UX Case Study
As part of my interview process for a Head of Design role in 2021, I created a set of high-fidelity FinTech app screens to demonstrate my design expertise and strategic thinking. Since the sector was relatively new and rapidly evolving at the time, I conducted a deep dive into FinTech trends, focusing on usability, security, and trust.
To ground the designs in real user needs, I interviewed individuals across different age groups to understand their expectations and concerns around moving to digital payments. These insights shaped my design approach, helping me create user-centric interfaces that balanced innovation with clarity and accessibility.
The resulting screens showcase not only my visual design skills but also my ability to translate research into compelling, functional user experiences—a skillset I bring to every project.
Key Research Findings
Trust & Security First
Users expressed hesitation about going fully digital with money management. A dark theme combined with crisp, minimal layouts helped convey professionalism and reliability.
Reducing Eye Strain
Many participants, especially younger users who spend long hours on screens, preferred dark mode for comfort. This validated my choice to design an all dark theme interface.
Aesthetic Appeal Builds Confidence
Several users associated well-designed apps with legitimacy. By creating sleek, modern visuals, I aimed to make the app feel as trustworthy as established financial institutions.
Cross-Generational Usability
Older participants wanted simplicity, while younger ones valued customization. My design balanced both needs by keeping core actions simple while integrating personalization options.
Clarity of Information
Interviewees emphasized the need for financial data to be easy to read and navigate. I focused on high-contrast typography and clean spacing to ensure key numbers and actions stood out.
Frictionless Digital Adoption
Users feared “getting lost” in complex apps. To address this, I designed intuitive flows, streamlined onboarding, and clear calls-to-action, ensuring the app felt approachable even for first-time digital payment users.